Do Men Still Think Sex Sells Women's Sport
November 13, 2004http://www.caaws.ca/e/archives/article.cfm?id=18&search=squash
Why do men still think the peeling off of clothing makes good marketing sense. CAAWS counters that this approach leads to serious negative economic consequences. Why? Because such trivialization of the athletic capabilities of women will alienate large numbers of consumers. Times have changed!
The current issue of Squash Player magazine features WISPA player Katline Cauwels in a bathing suit.
Squash Canada is appalled by this magazine cover, having worked hard to recognize the strength of women's squash palyers, including providing equitable prize money at National Champioships.
November 13, 2004
Why do men still think the peeling off of clothing makes good marketing sense. CAAWS counters that this approach leads to serious negative economic consequences. Why? Because such trivialization of the athletic capabilities of women will alienate large numbers of consumers. Times have changed!
The current issue of Squash Player magazine features WISPA player Katline Cauwels in a bathing suit.
Squash Canada is appalled by this magazine cover, having worked hard to recognize the strength of women's squash palyers, including providing equitable prize money at National Champioships.